Made to feel, not to impress.
Aurora Soulwear is clothing for real life.
For slow mornings, quiet afternoons and evenings when what you wear matters more for how it makes you feel than how it makes you look.
We believe what you wear shapes the way you live.
Every piece is an invitation to choose less rush, more presence and more intention.
This isn't a brand made to be noticed.
It's a brand made to help you come back to yourself.
Who it's for
For those who are tired of dressing for everyone else.
For those who want clothes that last, carry meaning and belong in real life.
For those who have bought clothes that never left the wardrobe.
For those who want to consume more intentionally.
For people who believe self care also lives in the choices they make.
Not only in what they wear.
But in how they buy, consume and live.
Behind the brand
I'm Rita Costa, graphic designer and founder.
I created Aurora Soulwear after years working in design and feeling the need to build something that reflected who I am.
I started with the materials.
Organic cotton and recycled fibres.
I wanted to create clothes that are comfortable, thoughtful and made to last.
Today I still do everything myself. The design, the website, the writing, the photography and often the modelling too.
Because I believe the most human brands are still built by people.
How I make it
Millions of garments are produced every year and never worn.
We choose a different path.
Every Aurora Soulwear piece is made only after it's ordered.
No excess stock.
No warehouses full of forgotten clothes.
No production before someone genuinely wants that piece.
It takes a little longer to arrive.
But we believe it's worth waiting for something made especially for you.
The materials
We work with two carefully chosen materials.
Our cotton garments are made from 100% organic cotton, grown without synthetic pesticides and with a lower environmental impact.
Our recycled polyester pieces use fibres made from recovered plastic. Depending on the product, the recycled content varies and is always stated on each product page, starting at 65% recycled material or more.
The fabrics we use are certified by independent organisations, including GOTS (organic cotton), GRS (traceable recycled materials) and OEKO-TEX® Standard 100 (tested for harmful substances).
Most orders are produced in Europe, mainly in Barcelona or Riga, and shipped in post consumer recycled plastic packaging.
(More on sustainability here)
The tree
Every order plants one tree through our partnership with One Tree Planted.
It isn't a symbolic gesture.
It's our way of giving something back.
Because we believe choosing better clothing can also leave a better impact.
In the end
Aurora Soulwear isn't here to transform you.
It's here to walk beside you.
On the days you choose a slower life.
More presence.
More connection with your body.
Closer to who you really are.
Every piece begins with that choice.
In the materials.
In the design.
In making only what someone truly wants.
In giving existing fibres a second life.
In planting one tree with every order.
Because we believe what we wear reflects the way we choose to live.
Made to feel, not to impress.
— Rita Costa